Bridge Factory was hired by Canadian Tire to help create a consistent brand experience across the entire Maximum line of products.  

Bridge Factory developed a set of Design & Brand Guides which would become the “set of rules”  for today, and going forward. Such guides inform Canadian Tire’s manufacturing partners, suppliers and internal purchasing teams so that the brand maintains consistency and excellence over geographically diverse manufacturing options, over a variety of suppliers, over personnel variances, and, over time.

Bridge Factory developed the Maximum visual brand language, intended to connect with the professional tool user supporting the Maximum’s positioning as a professional grade tool.  Specific to the Maximum professional tool brand, Bridge Factory understood the precise faceting and protective “X-oskeleton” design elements necessary for the products to stand up to the rigorous, extreme use, customarily required in a professional environment.