To help establish design consistency across consumer product segments we were asked by Kodak to help define a new visual product language through inspiring new industrial design. We worked closely with the internal product development team leading them through creative and interactive design sessions to leverage their expertise and build engagement to allow them to maintain the VBL post project.

In addition, Bridge Factory produced a set of design guidelines to further steer product consistency in the future, while still allowing for progress and development. Design guidelines defined not only the industrial design of future products, but the user interface and holistic user experience of the products.